Real Estate Marketing Ideas
Recently, the competition among realtors is becoming like a cutthroat fight, what with nearly 1,100,000 members in the real estate industry, as surveyed in 2014, heating up the industry, such that for you to have a cutting edge, as a realtor, you’ll need expert online and offline marketing skills to set yourself apart from the pack. With the introduction of online real estate marketing services, home buyers are already doing the legwork before consulting a real estate agent, which sends the message that real estate agents need to have an active online presence, they have to engage and network online in order for them to get hold of these prospective buyers. So, here are valuable tips or ideas which could help you, as realtor, to market homes, effectively, using the online services.
Aside from your website, create a social media account on all the big networks, such as Facebook, Twitter, Pinterest, Google+, and even Instagram, and where you could also post your house photos, especially on Instagram. By creating a social media account, you can grab the opportunity to interact with the users so you can promote and market your properties and, at the same time, share photos of these house properties.
Adding social sharing buttons in your accounts helps in providing the prospective home buyers access of the house photos to their friends and family, which will help in spreading and promoting what you’re selling online.
For you to be on equal footing with your competitors, keep a watchful eye on them, by keeping track of their websites, how active are they on social media, and take note of what to avoid on their mistakes, but replicate their successes.
Make yourself available and easy to contact by putting your contact information on every page of your website or producing an impressive business card which you can hand over to potential clients offline.
By promoting the neighborhood and the entire town, which are the surrounding environs of the house your selling, through high-quality, beautiful photos, showing the town landmarks and familiar sites, you have used the local images to attract more your potential buyers.
By producing e-books with key titles, like “X number of things new home owners should consider before buying” or “X most valuable features of a new home,” you are actually creating an irresistible content offer with the objective of capturing leads from viewers and interested buyers. To capture leads, one good way is to offer free e-books to your readers in exchange for their email address.
Another important tool to sell well your home properties is having great photographs of the homes, so hire a professional photographer who has the experience of photographing homes and architecture.
By also creating a virtual tour, which can provide a comprehensive and accurate preview of the property, potential buyers will certainly appreciate having the idea of seeing this before the actual property inspection, and, in this manner, you may have already started building the key interest in allowing your potential buyers to recreate the house in their minds.
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